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Proof

See what it earned you, in money.

Most fan tools say they make you money. The pilot measures it on your own fans, and only gives an answer when it is clear.

Fan tools say they make you money. We show you how much.

Average spend per fan, each week of an 8-week pilotExample
Messaged on the planSkipped (normal messages only)

Result after 8 weeks: fans who were messaged spent about £4.96 more each per week than fans who were skipped. Roughly £2,347 extra in total.

Messagedaverage per fan, per week£14.24
Skippedaverage per fan, per week£9.28

Each week about 1 in 5 of the fans the plan picks are marked Skip. You carry on with your normal messages to them and message the rest as the plan says.

The Skip fans are chosen at random, so the two groups start out alike. Any difference in what they go on to spend is down to the plan. Comparing them shows what it added, in money, on your own fans.

How sure are we? The result moves through four steps as the weeks go by.

  1. Too earlyNot enough weeks yet to compare.
  2. Early signsA difference is showing, but it could still be chance.
  3. Getting clearerMost of the 8 weeks are in.
  4. Sure: it's workingThe difference is clear enough to call.

It's strict on purpose. In our simulations, when the plan made no difference, it wrongly said "it's working" about 1 time in 25.

Example from a simulated creator with 200 paying fans over 8 weeks. Real results from the pilot will be published once they exist. With fewer paying fans the answer takes longer, and the result will say so rather than guess.

In the pilot

What to send, not just who.

Should you send your fans a friendly hello, or an offer? Most creators guess. The message test finds out from your own fans, in money.

Say hiA personal message with nothing to sell. Ask how they are, reply to something they said.
OfferA message with something to buy, in the form each fan spends most on (a locked message, a paid post, or something to tip on), with a guide to what they usually pay.
  1. Each Monday, every fan on your plan is marked Say hi or Offer. We pick at random, so neither type gets the fans who'd have bought anyway.
  2. You send what it says and tick it off. It takes no longer than messaging them anyway.
  3. After a few weeks, it shows which brings in more, compared with the fans you skipped and with each other. It only names a winner when the difference is clear.
Message testExampleOffers win
Say hi+£4.80
Offers+£10.10

Extra spend per fan per week, compared with skipped fans. Here, offers bring in about £5.30 more per fan per week than a hello.

Example figures, not a real result. With fewer paying fans, or when the two types work about the same, it says "No clear winner yet" rather than guess.

In development

Next: the learning plan.

The proof tells you whether the plan worked, as one overall figure. The learning plan will use what it measured to change who's on the plan: more of the fans whose spending goes up when you message them, fewer of the ones who'd buy anyway.

The proof, todayDid the plan add money?One answer for all your flagged fans, after 8 weeks.
The learning plan, nextWhich fans does a message actually move?An answer for each kind of fan, used to build next Monday's plan.
  1. Breaks the result down by kind of fan. New subscribers, overdue fans and big spenders don't all respond the same way. It works out which ones do.
  2. Ranks Monday's plan by the extra money a message is likely to make, not just by who spends the most.
  3. Tells you who to leave alone, because they buy anyway and a message changes nothing.
  4. Gets sharper every week you keep going. Still no login, and still nothing kept on our servers.

We're building it from what the pilot measures. Pilot creators get it first.

Limited places

Join the 8-week pilot.

Free while it runs. A private page, a plan every day, and proof in money at the end.

Apply for a free place Try the free tool